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Google’s and Microsoft’s Profits Soar as Pandemic Benefits Big Tech

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This April 26, 2017 file photo shows the Google mobile phone icon, in Philadelphia. Alphabet Inc., parent company of Google, reports financial results, Tuesday, April 27, 2021. Google’s digital advertising network has shifted back into high gear after an unprecedented reversal during the early stages of the pandemic. (AP Photo/Matt Rourke)

Alphabet posted revenue of $55.31 billion, up 34 percent from a year earlier, and net profit more than doubled to $17.93 billion in the first quarter. It was the third straight quarter of record profit for the company. The results came in above analysts’ expectations. Shares of Alphabet rose more than 4 percent in after-hours trading.

Like the other technology conglomerates, Alphabet has thrived during the pandemic. After a pullback in travel-related advertising during the first few months of the pandemic, Google’s advertising business has rebounded with gusto. Businesses are spending money with Google to target consumers who are spending more time online.

Advertising revenue rose 32 percent in the quarter spurred by strong demand for search marketing. Alphabet also generated $6 billion in YouTube ads, an increase of 49 percent.

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