A lot has changed over the years. Earlier, jewellery was considered an investment, now it is a big part of fashion. Families would buy jewellery as it was the only thing to invest in, now it has become more of an experience. In the last 15 years buyers’ mindsets have changed.
Gem Palace is a family run business and was started by our forefathers in 1852. It was very different then as they made jewellery for the royal families of Jaipur and England.
From being known only in Europe, Gem Palace is now an international brand, particularly after the Americans became familiar with it. From the traditional heavy jewellery that was in vogue, now there’s a fun and playful element.
The modern bride doesn’t want to wear heavy jewellery and prefers something lighter, not necessarily matching neck and ear pieces. People now mix different styles and designs. Brides often opt to keep it simple for their mehendi or cocktail events and prefer to just go with a delicate chandbali and nothing in the neck.
On the wedding day, they choose lighter and sleeker designs which they can wear later on as well, instead of filling up the neck with multiple necklaces. Initially, the trend was to wear heavy jewellery on the wedding day and pass it on to the next generation as an heirloom.
Future plans for Gem Palace include organising another museum exhibition to showcase the exquisite workmanship that the brand stands for.
The biggest challenge is to retain these craftsmen and one day open a jewellery store to preserve the indigenous techniques of jewellery making. We have learnt that maintaining the integrity and trust of clients is of utmost importance. Generation after generation come to us for this very reason – trust and faith in our quality, design and relationship. This is what we strive to achieve.